* Celebrity Trend Expert Rachel Florio is working with People, US Weekly, USA Today, and as you see here; she is in OK Magazine giving readers the low down on some hip baby products! 

Rachel Florio has also made her rounds on most major television networks as she plugs,  "What’s Hot For Tots!"  Rachel Florio has been producing and hosting segments for the past two years and she founded her successful PR firm (www.rachelfloriopr.com) in 2001.

Rachel is also launching an e-commerce site which will sell hip equestrian goods this fall. It makes sense; she adores her horse so why not a site catering to that demographic, and she loves her three kids so a PR business that focuses on maternity, baby, and child was a no brainer!

"A good day for me is when my client sends me an email that reads: "You rock!" or when two major publications fight over the exclusive for the brand I am pitching."

"For most; it’s a job, but for me; it’s my passion!" say Rachel